You will not believe the shocking truth behind this life-changing blogpost. It will blow your mind and change your life forever.

We see it, we read it, we click on it; Just to be disappointed again. I am talking about clickbait. Journalism is spiraling down into one of its hugest crises ever: The so-called Clickbait Crisis.

When Social Media came into our lives, it also came into the life of journalism. While for us the freedom of internet provided so many advantages as a user, reader, or even writer, there were still a lot of disadvantages for the writers in actual magazines and papers. One of the issues is the fact that there is so much free content to be found in the internet since everyone can immediately upload content for everybody to be seen when feeling like it. On Social Media platforms like facebook, free content will easily make its way for you to be seen and read without even explicitly looking for it. While the writers of the presented article ask themselves “How can I make them click on it?” the question that you will ask yourself in this moment is “Will I click on it?”.

While we all know the answer to the second question and the answer to the first one i is the very topic of this blogpost: Clickbait. How does someone produce clickbait? Here is a list of what you need:

1. A really eye-catching title that says almost nothing about the following content, but instead tells you that it will "blow your mind"
2. A promising picture with said title
3. Some kind of list that actually does not change your life forever
4. Content that is not always based on actual facts, but more about things that the reader wants to read
5. Content that is easily economically exploitable

Clickbait changed journalism, some call it the biggest crisis ever, but I strongly believe that real journalism will not die under the lies that the internet sometimes tries to tell us. With more awareness of Clickbait and knowledge about general facts traditional journalism will rise again when the time comes.