Saturday, November 19, 2016

Can traditional journalism survive in a media environment in which consumption happens mostly on social media?

This question ties in with the first blog post where we entered into the question of how the problem of financing print media will be resolved in the future. In contrast to the subject of “print media”, we need to distinguish the term “traditional journalism” first. Journalism can be defined as “the press” in general or the activity and function of journalists.
Therefore, it is necessary to differentiate between the “traditional journalism”, implicating the traditional media i.e. print media including newspapers and magazines and the core function of journalists. The later hasn`t changed very much over the years, although the technical circumstances have drastically improved.
According to Wahl-Jorgensen and Hanitzsch, “we come to understand and construct ourselves as subjects within local, national and global contexts through the rituals of consuming and discussing the texts of journalism.” They continue: “In particular, journalism is seen as intrinsically tied to democracy” (Wahl-Jorgensen and Hanitzsch, page 3).
I would therefore put serious and investigative journalism on a level with “traditional” journalism. The question that arises is, how to call the editors of sites like Buzzfeed, that use sensationalism shock to increase clicks. I call them simply content- or click-generators versus editors with stamina. This kind of media has nothing to do with the function of journalism in a democracy as fourth estate.
In this context I agree with Will Oremus, who sees facebook`s new Instant Articles feature as a chance for (traditional, serious) publishers, who hopefully retain control over their content, using the popularity of social media. In conclusion I would argue, that traditional journalism combined with modern digital media can survive, because of its important role as a controlling force in a democracy, if it is able to retain its independence.

Sources:

Wahl-Jorgensen, Karin, and Thomas Hanitzsch, eds. The Handbook of Journalism Studies. International Communication Association (ICA) Handbook Series. New York: Routledge, 2009.

Oremus, Will. “Facebook Is Eating the Media. Is That Such a Bad Thing?” Future Tense, May 13, 2015. www.slate.com.

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