The principle of journalism, no matter if online or traditional, is to create content
and write articles about it. I think that traditional journalism
can survive even if such a huge media environment exists, because the world
does not only consist of people who use the internet, but also of older
generations, who will probably stick to traditional journalism.
Surely, the online journalism
predominates. On the one hand, young people, even children, use smartphones,
notebooks or tablets and surf the web. Sites like “Buzzfeed“ are very
eye-catching and have an appealing design. Each article has a ‘loud’ and
interesting title and amusive content. Reading through one article almost 100%
ensures reading at least three more articles because of the sensationalism
shock that appears at the end of a page. “Buzzfeed tasty“ and similar organizations, e.g. “Tastemade“ replace cookbooks, since one can search directly for the food he or she has in mind and not
browse through
different cookbooks and search for the recipe first. This
is, however, rather an improvement. Some online newspapers demand money for an article, but these are
comparably only a few. What has to be paid on the one page could be easily
found for free on a different page with a slightly different content.
On the other hand, it also happens
that people do not want to keep looking at their technical
devices
and read texts in small format for hours. Also, the warmth and
the lights of a device can be perceived as
disturbing after a
certain time of usage. Newspapers, by contrast, are very handy, even if a little larger. They can be folded and read
whenever one wants.
Nevertheless, the selection of good journalists with correspondingly
high quality articles will be even more important in future, since the online competition is strong and consumers generally are
expecting permanent improvements.
The newspaper,
and thus traditional journalism, will never be completely replaced but will
probably be reduced to major, more important and serious newspapers
such as "Hamburger Abendblatt" or "Frankfurter Allgemeine"
and other qualitatively similar newspapers. In my opinion, the “Bild“ will not be easily replaced
by online journalism, since the newspaper is counted as
entertaining, cheap and owns different and lastest news than presented on their homepage. But at the same time, social media
has enough entertaining content and it does not matter if it is on Facebook,
YouTube or Instagram, whereas, from my point of view,
newspapers like the “Elbe Wochenblatt" could be disposed immediately. When the
demand actually diminishes, it makes no sense to continue printing the paper mainly concerning the climate
protection. Unlike online articles, unwanted newspapers will
eventually end in garbage anyway, so why produce them? Magazines,
on the contrary, will continue to be popular with
topics on fitness and health, or house furnishings and garden designs. It is a common thing to do for one’s daily routine: having a tea or coffee, sitting comfortably
on the sofa and browsing through magazines. This
can be quite relaxing, while
imagining to hold a technical device in hands instead
of a magazine
destroys the illusion of the
perfect moment. In my judgment, the chances of magazines surviving the online
journalism seems doable.
The world is
in a constant change; albeit in small steps. The climate change and economics are not the only important
subjects of our world, but also the labor
markets, the internet and journalism. With that being said, everyone
knows that older products get replaced by newer and more efficient inventions
and that, of course, is a good point. Over
the years, carriages were replaced by cars, DVD players substitute video cassettes, whereby DVDs slowly become replaced by online movie streaming sites, whether paid or illegal.
The competition "traditional versus online journalism" is tough and the online
competition is
immensely strong. In my opinion it is obvious that the internet, and therefor online journalism will eventually “win“, because the possibilities of the internet are endless. No
matter which topic, one can assuredly inform oneself, and by the changes of our
times, not only younger but also older generations will certainly start using
the web.